Our focus for your digital marketing is on ROI and ensuring that we utilise everything from your product net margin to stock levels or certain SKU’s to ensure we’re focussing on the biggest bang for buck.
Just because you have a product feed connected to your ad channels, there are hundreds of ways your product feed in Facebook, Google, Pinterest ads (and more) can be more efficient for you. For example, if a certain t-shirt only has XXS in stock, you’re gambling the $20 in clicks you may spend is going to result in an XXS sized customer seeing the ad and buying. Why not only send products that have >50% of sizes? Just one of many feed optimisations we can help you with!
Dynamic Inventory Ads
Serve your exact products, collections, sale items and more to prospects or retarget people with the products they have looked at on your site but not purchased. A staple in any Shopify store advertising strategy.
If someone has added to cart but not purchased, you’ll want to talk to them differently in your advertising than someone who has viewed a few products but not added to cart. We customise proven eCommerce advertising methods to be unique to your store and brand that result in a seamless journey from their first visit to your site, to ongoing purchases!
-41%Cost Per Lead
We engaged Sunny Digital to really boost our lead generation. Not long after we had to ask them to turn it off as our internal resource couldn't handle the volume of quality leads coming through! Their level of communication really sets the standard for advertising agencies too.
-69%Cost Per Lead
-36%Cost Per Click
Sunny has been a breath of fresh air. A+ for customer service and professionalism. The team are great to work with and are passionate about delivering top quality results. Highly recommend!
$18.77Cost Per Lead
Burning Fat, Not Cash!
Gold’s Gym Fyshwick wanted to kick off 2020 with a bang by launching a membership drive through Facebook advertising.
The campaign was shown within a 10km radius around the club and used relevant images and content to target men and women separately.
The objective of the campaign was to generate leads who would provide their contact details to the gym and the gym could call to follow up and add the leads to their database.
The campaign was incredibly successful, reaching 6,359 people and not only generating leads, but increasing page engagement.
$7.5:1ROAS (using actual booking)
The team at Sunny Digital have been outstanding in the development and delivery of a digital marketing strategy that drives measurable revenue for SkyCity. After initially agreeing to a three month trial that delivered a 607% ROI, we quickly moved to commit to a regular programme of activity with Sunny Digital to generate long-term measurable marketing results.