Google Ads Management Agency
Google Ads – Advertising That Works
Google is one of the most used search engines used around the world and the dominant player in the Australian market. There are billions of searches on Google each day, all an opportunity to have your ad at the top of the results, for a small price if someone clicks your ad.
Google search ads are only one piece of the Google advertising suite of products and often one of the most effective at capturing high purchase intent traffic.
What is a Google Ad?
You have probably seen or clicked on a Google ad without even knowing about it. Google ads are the search results at the top of Google when you search. This is a paid advertising strategy that uses, PPC, a type of advertising in which you (the advertiser) pay per click.
Google Ads is a powerful tool for attracting qualified traffic or clients who are looking for similar items and services to yours. You may improve your web page traffic, phone calls, and in-store visits by using Google Ads.
Google Ads allows you to create and publish well-timed ads with your audience (on both mobile and desktop). This means your company will appear on the search engine results page when your ideal clients use Google Search or Google Maps to browse for items and services similar to yours. With this approach, your audience sees your ad when it makes sense for them to see it. Google Ads management is Sunny Digital’s expertise.
What is Google Ads Manager?
Google Ads Manager is an advertising system that uses its search engine platform and partner sites to help businesses find online target markets. After a user searches for keywords and phrases related to a business’s products or services, these partner sites display a text or picture ad on the page. Typical search advertising on Google.com is displayed at the top of the search results pages.
For your Google Ads Manager account, you can choose keywords linked to your brand, products, services, and industry. Customers will see your store’s advertisement when they search for these terms. You only pay when a user clicks on your ad and visits your website or uses “click to call” to phone your business. Google Adwords Management is something that Sunny Digital can help you with.
It sounds easy! But there is an absolute minefield to look out for when creating and optimising your campaigns. Keyword match types, advanced bidding strategies and negative keywords are just some of the many considerations to ensure your campaigns are set up for success.
Personalised Google Ads Management
As a Google Ads Management agency, we are experts at creating … you’ve guessed it, Google ads! Our Google Ads campaigns are highly curated for the audience that you already have or the one that you desire. Whether that be a specific audience or a specific industry, we can make Google ads for your target market. We will give you an in-depth understanding of how to make your brand stand out. With our Google ads platform expertise, we will create data-driven campaigns that will make your ads appeal to your target market. Google is a very powerful platform, and we want to make sure your company is leveraging it to its fullest in order to reach your business goals.
We don’t stop there – we’re not a set-and-forget Google ads agency. We routinely, and proactively optimise your campaigns based on the data coming through to ensure they are set up for success and continually learning. There is no point in getting insights if you’re not going to put them into action!
With your Google Ads campaign, you will get detailed reporting to see how your Google ads account, PPC Campaigns, and strategy are performing. Whether these be Google Shopping ads for new customers to discover your product or service, or ads to your new landing pages for your new business locations, we want to show you outstanding results. Let the digital marketing experts lead the way.
Create Engaging Google Ads
With the high competitiveness of Google, your digital marketing must stand out. This means your Google Ads must be appealing. We want to create ads that users will not even realise are ads. These Google Ads need to appeal to your target audience. We write all of our Google ads on a 1:1 basis, meaning if someone searches for a keyword, they get an ad about what they have searched for, not something generic. You also approve everything that represents your brand before they see the light of day!
With a variety of agencies that provide Google Ads Management and Pay per Click (PPC) services, it might be hard to make a decision. However, we want to ensure that you are in expert hands when you start a Google Ads campaign with us. Search advertising and digital marketing are our forte. Sunny Digital has an extensive experience with Google Ads, so you know your ads will be cutting-edge.
Not sure where to start with Google Ads?
If you have never done paid search advertising, no fear, our digital marketing experts at Sunny Digital are here to help! Our Google Ads campaigns begin with an assessment of your business and the goals you would like to achieve. You might want to expand your target audience and get more leads to a specific landing page or get more customers and downloads for your mobile apps. We will be able to help you get incredible results.
As a Google Ads Management Agency (and a Google Partner), we will extensively review your current Google Ads account, existing audiences, strategy and advertising budget if you have one. Next, we will create a Google Ads campaign strategy along with a detailed plan to produce high-quality ads that will drive traffic and potential customers to your website. This will include discussing the ad spend and ad budget to reach your goals. This will include discussing a Pay Per Click (PPC) Campaign. Not only will your Google Advertising campaign have a specific strategy to reach your goals, but it will as well have measurable results. Make your brand and business stand out on Google. Get started with a digital marketing campaign today.
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