Search Engine Advertising

Sunny Digital

A data fuelled approach

There are thousands of ways to run a search advertising campaign across Google Ads or Microsoft Ads (Bing). We harness the power of your data plus other available data (like the weather!) to make sure your ad appears in the right search results, at the right time for the right person.

We find keywords to bid on with the help of historic data as well as HI (human intelligence). Don’t get us wrong, AI is great, but when it comes to your business and your money, we put ourselves in the shoes of your customer and what they would be searching.

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Sunny Success Story

One month in to rebuilding the search advertising campaigns for Brisbane/Sunshine Coast solar specialists, we achieved a 59% increase in leads whilst decreasing the cost per lead by 9% and the cost per click by 46%. one-to-one hyper relevant ad copy, single keyword ad groups and ongoing optimisation all played a part, which were put on rocket boosters thanks to a series of localised landing pages that did their part by converting at 15%+.

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