Skycity New Zealand

1,206 Online Bookings

$7.5:1 ROAS (using actual booking)

386 Phone Calls

The team at Sunny Digital have been outstanding in the development and delivery of a digital marketing strategy that drives measurable revenue for SkyCity. After initially agreeing to a three month trial that delivered a 607% ROI, we quickly moved to commit to a regular programme of activity with Sunny Digital to generate long-term measurable marketing results.

Kurt Tyson   |   Marketing Manager at Skycity Casino

It’s all about the audience… and other things

With 13 dining venues, SkyCity Auckland boasts a vast range of cuisine options for many different audiences.

A campaign (well…6 campaigns, 61 ad sets & 144 ads) was built around the profile of each of these audiences & venues. Some audiences included business meetings, travellers, hotel guests, people with an anniversary in the next 30 days, people with a birthday in the next 7 days and so on. Any successful bookers are automatically excluded from ads for the next 30 days.

Each of these audiences has unique ad copy to resonate with them i.e. business meetings…

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