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Multi Channel Reporting (eCommerce)

When someone purchases via your website, every digital advertising channel that they have been exposed to (often in the last 30 days) will claim credit for driving you that sale.

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Multi Channel Reporting (lead gen)

When someone hands over their contact details or calls you via your website, every digital advertising channel that they have been exposed to (often in the last 30 days) will claim credit for driving you that lead.

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The Most Important Metric In Ecommerce Is…

Let’s cut straight to the chase; it’s conversion rate (the percentage visitors that turn into a sale).

It’s a clear indication customers are willing to buy, meaning you have what they want and the right people are getting to your site.

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