Your list of potential campaign leverage points in 2023.
Marketing messages often resonate much better when they lean on timely events – whether cultural, sporting or just a good old reason to have a sale i.e. Black Friday.
Equally, there are some days to be aware of and consider how you might adjust your messages to be considerate of these days. They have been marked with an asterisk*.
Read the full article here.
JANUARY
- NYD
- Australia Day
- Chinese NY
- Blue Monday
- Back to School
- Australian Open
FEBRUARY
- Valentines Day
- Cricket World Cup
MARCH
- Season Change (Autumn)
- St. Patrick’s Day
- Intl. Women’s Day*
APRIL
- Good Friday/Easter
- School Holidays
- April Fool’s Day
- Earth Day
- Ramadan starts*
MAY
- Mother’s Day
- Click Frenzy Mayhem
JUNE
- Season Change (Winter)
- EOFY
- Click Frenzy Showcase
- School Holidays
JULY
- NAIDOC Week
- FIFA Women’s World Cup (Australia)
AUGUST
- Click Frenzy Travel (TBC)
- AfterPay Day (TBC)
- FIBA World Cup
SEPTEMBER
- Season Change (Spring)
- Fathers Day
- School Holidays
- AU Footy Finals
OCTOBER
NOVEMBER
- Click Frenzy Main Event
- Singles Day
- Black Friday
- Cyber Monday
- Melbourne Cup
- Remembrance Day*
DECEMBER
- Xmas
- Boxing Day
- NYE
- School Holidays
