Matsos Case Study - Digital and Traditional Agency Sunshine Coast and Brisbane

How We Outpoured The Competition for Matso's

Matso’s is a brewery specialising in alcoholic ginger beer, born in Broome. Sunny Advertising was called in to ensure Matso's newest location was going to hit the ground running. An integrated comms and PR strategy of press releases, media calls, interviews and content crafting were combined, all leading up to one amazing launch event.

Stakeholder engagement
Brand development
Community consultation
Content creation - written, audio and visual
Media Relations
Media Releases
Media Consulting
Event Management

$206,898 Of Earned Media Value

To create a buzz in the community, the team built a strong media, PR, and social media presence across drive market regions in build up to an exclusive VIP pre-opening event, which resulted in over 400 attendees, which included several media publications.

12M+

Weekly Reach of Earned Media

72

Editorial Pieces Picked Up By Media

What were the outcomes?

  • 72 individual editorial pieces generated
  • 27 social shares generated from the media coverage
  • $206,898.00 estimated value of earned coverage achieved across media outlets and social media
  • 12,260,836 approximate accumulated weekly reach of all coverage nationally *This does not include the publications that we have not heard back from regarding their weekly audience numbers
  • 9 media publications attend the exclusive VIP pre-opening event
  • 441 people RSVP’d for the VIP housewarming event
  • 18 media publications attended the VIP ‘grand opening’ housewarming event
  • 2 camel inspectors joined in the fun
Exceptional results and a fabulous team providing great service. I've had the pleasure of working with Sunny for a number of years and would recommend them to any business looking to amplify their online presence and drive meaningful results. Thank you to Matt, Maddie and the entire Sunny team.

Nerida P

Marketing Director - Pexa

The Sunny Advertising team have taken our marketing activity to the next level. Providing outstanding results across our social and search platforms, on the back of expert industry knowledge, a willingness to understand the local market in detail, and the flexibility of working in a challenging environment. The team are responsive, supportive, and go the extra mile  to achieve our goals. For anyone looking to get the most our of their digital marketing capabilities, I highly recommend getting in touch with Sunny Advertising.

Seth M

Marketing Manager - SkyCity

I have had the pleasure of working with the team at Sunny Advertising across the past year and I must say they exceeded all expectations. They are always quick to respond and are capable of handling queries of any nature. Kudos to the entire team, especially Paige and Liv, for their remarkable work.

Eden M

Marketing Manager - Jetts Fitness

I had the pleasure of working closely with the Sunny team for several years while they ran our paid media channels. I cannot fault their professionalism and enthusiasm for finding ways to successfully market our brand. The team went above and beyond at all times to help with our account. I would work with them again without hesitation. Thank you Sunny for the amazing journey over the past few years!

Claire M

Marketing Manager - City Venue Management

Sunny has been a breath of fresh air. A+ for customer service and professionalism. The team are great to work with and are passionate about delivering top quality results. Highly recommend.

James L

CMO - GJ Gardner Homes

The Sunny Advertising team have helped Spitwater with advertising over a long period of time, we have enjoyed ongoing successful advertising campaigns that have maximized our investment, we regard Sunny Advertising as an important part of our business

Gary R

CEO - Spitwater

Sunny Advertising looks after our advertising and the team have shown that they are passionate about our charity, going above and beyond to help with not just our advertising but offering support and advice on various aspects of communications. I value the relationship we have formed and look forward to working with Sunny Advertising for many years to come.

Alan B

Director - Mercy Ships

The team at Sunny Advertising are a delight to work with. Always reachable, super knowledgable with quick response times. They go above and beyond to deliver results for our accounts with so much enthusiasm. Definitely recommend!

Jess M

Marketing Manager - Gold's Gym

Yamaha Motors Australia has been working with Roger and the team at Sunny Media for around seven years now on all of our national retail campaigns, as well as launches and branding. Over this time, they have used their extensive media knowledge and purchasing abilities to reach the maximum possible audience across a range of mediums for the best results. Sunny Media's strategy and research into media, consumers and habits continue to be of the highest order and more importantly help us achieve industry leading outcomes.

SEAN G

MARKETING MANAGER - YAMAHA MOTORS AUSTRALIA

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